Service provider’s perception of Chinese tourist behavior

Abstract

The purpose of this study is to approach service provider’s perception of Chinese tourist behavior while increase the number of Chinese tourist travel abroad particularly in Thailand. It is superior to understand service provider’s perception because perception and attitudes of the service provider may influence their behavior in serving customers. This study conducted an interview with 10 respondents which is service provider in different career path for diverse of opinions and experiences. Result shows that most respondent have neutrally to positive perception to Chinese tourist in term of Chinese tourists assist economic and financial benefits. However, respondent share experience and perception toward Chinese tourist and defined that is personal behavior not every Chinese tourist have bad manner. It is recommended that cross-cultural training and communication, such as basic Chinese language, would be helpful for service provider.

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