Towards a New Cultural Approach: Yunnan Provincial Museum

Abstract

Abstract: As a repository, museum collects the memories, the glories, the identities and the value of generations, communities and countries, which has witnessed the ups and downs of human beings for several centuries, and as a culture institution, museum is responsible for spreading the culture and keeping the culture heritage forward to the future and the future generations, which are the missions of museum.

Over the past decades, changes in cultural heritage field and museum circle as well are beyond description, and the dynamic weather in culture field day and night also drives shifts of museums. Meanwhile, the recognition of people and citizens to know their cultures and to seek their identities as well boosts the evolutions in culture heritage field, where “people” is becoming an influential factor in culture industry and museum management. In addition, globalization situation in a way quickens the changes in this filed which results in rethinking the culture conservation, culture spreading, culture model and sustainable culture development, and in exploring innovation and fresh air in both culture heritage and museum circle. Thus, the museum currently is not anymore a repository with single function, but is given more and more meanings and functions which could be an entertained place for both children and adults, could be a coffee bar to relax and to gather for families and friends, and also could be an educational institution.

When it comes to Yunnan Provincial Museum, it also has experienced the shifts and ups and downs in the dynamic situation, and has been exploring its new cultural approach with its new look since the relocation and renovation in 2015.

This paper is going to study the existing Yunnan Provincial Museum focusing on its management aspect and providing the background information of Yunnan Provincial Museum, coupled with local culture to present a comprehensive national museum in Yunnan province, then based on the study to analyze the SWOT of Yunnan Provincial Museum through which is going to propose possible and practical proposals for the museum to improve the management and to enhance the connection with local community and culture.

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