THE MEDIAS STORYTELLING TO COMMUNICATE LANNA BELIEFS ON RICE CULTURE

Abstract

In this research, the medias storytelling to communicate Lanna beliefs on Rice Culture is selected as a core to achieve the three objectives of the study: 1) To Study the Lanna Beliefs on Rice Culture. 2) To Study and Analysis the storytelling Lanna Rice Culture. and 3) To Create storytelling Lanna Rice Culture through medias visual art. The methodology being used is mixed research method as the goals are to obtain both qualitative and quantitative data.

The research was divided into 3 phases. Phase 1 consisted of data collection and interviews with experts on Lanna rice culture and Lanna beliefs. Phase 2 involves the development of media storytelling prototypes based on content storytelling in Lanna rice culture, which generates mood and tone, image, and sequencing. It used media storytelling: animation, games, comics and souvenirs. Phase 3 Lanna Media is the result of the final design. Media design process; Pre-production, Production and Post- Production. It was evaluated by a representative group of Thai teenagers aged 10-15, media study and animation experts, animation technology, and Lanna studies by answering questionnaires and interviews from the feedback to a very good extent. The data were analyzed using percentage average statistics. The outstanding design in this research the character is excellent at expressing Lanna identity.

The results in terms of performance and usability and the conclusions of this research led to a knowledge of how to design media storytelling for cultural content. This approach demonstrates an understanding of media storytelling design elements related to cultural content. Which has a positive effect on positive attitudes in the culture in which one lives.

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