Pan Wang Festival Art Study: Interpretation and Application on Souvenir Design

Abstract

The significance of this project is divided into two parts: first, summarizing the design process and methods as reference for designers, cultural managers, and other professionals; second, using the design results in Yao tourism development and brand image building. The main contents of this research: first, collecting Yao Pan Wang Festival hanging images and texts, from three main sources namely, Yao museums, heritage artists, and private collections; and establishing a relatively complete image database. Second, the image content is described, analyzed, and interpreted through expert interviews, fieldwork; the public questionnaire is used to count the tourists' evaluation and development suggestions of Pan Wang Festival, also to lay the foundation for the subsequent research. Third, the study is to build the overall framework and set the research process and research outcomes. The research results mainly include logo design, playing card design, toy design, drum-shaped packaging design. Stakeholders' design feedback results showing that the design results are highly recognized, can better convey local cultural characteristics, and can be used in various fields such as teaching, entertainment, packaging of local specialties, to make relevant suggestions. The summary section is divided into two parts: first, the content analysis method of summarizing the Yao Pan Wang Festival; second, the transformation method of the Yao Pan Wang hanging statue in the design of tourism souvenirs. Finally, the results provide a systematic thinking model for cultural managers, designers, tourism practitioners and other related people, and provide a reference for research on similar topics.

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