Strategy of Leisure Sports to Promote the Quality of Life for Putian University Students

Abstract

This study aims to develop strategies to promote leisure sports activities among students at Putian University, thereby enhancing their quality of life. Leisure sports are globally recognized for their ability to improve physical health, mental well-being, and social satisfaction. The research examines the impact of leisure sports on students quality of life and analyzes their participation and challenges in Putian City. Using questionnaires, SWOT analysis, expert interviews, and focus groups, the study finds a positive correlation between participation in leisure sports, motivation, and social support, leading to better health, social interaction, and learning focus. The research identifies four strategies: SO, ST, WO, and WT, and recommends four strategic directions: raising awareness, improving facilities, enhancing social support, and optimizing information channels. The leisure sports strategies proposed in this study can better enhance the quality of life for university students, providing practical recommendations for schools and governments, as well as serving as a reference for promoting leisure sports in other regions.

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