Please use this identifier to cite or link to this item: http://ithesis-ir.su.ac.th/dspace/handle/123456789/5416
Full metadata record
DC FieldValueLanguage
dc.contributorDuo DAIen
dc.contributorDuo DAIth
dc.contributor.advisorRome Wongpraserten
dc.contributor.advisorโรม วงศ์ประเสริฐth
dc.contributor.otherSilpakorn Universityen
dc.date.accessioned2025-02-21T06:04:15Z-
dc.date.available2025-02-21T06:04:15Z-
dc.date.created2024
dc.date.issued22/11/2024
dc.identifier.urihttp://ithesis-ir.su.ac.th/dspace/handle/123456789/5416-
dc.description.abstractAbstract This thesis investigates the impact strategy of leisure and sports tourism on household income in Ganzi Prefecture, aiming to analyze how the development of leisure and sports tourism can promote the local economy, especially improve the level of household income. With the development of global tourism and people's pursuit of healthy lifestyles, leisure sports tourism has gradually become one of the important driving forces for local economic development. Ganzi Prefecture, with its rich natural resources and unique ethnic culture, has the potential to develop sports tourism. However, how to transform this potential into actual economic benefits, especially the impact on family income, still needs in-depth research. This paper first analyzes the global and domestic trends of sports tourism development and its impact on local economy through literature review and market research. Then, taking into account the specific situation of Ganzi Prefecture, the paper designs the development strategy of leisure sports tourism, focusing on the direct and indirect impacts of different types of sports tourism programs on household income. In addition, the paper discusses the challenges faced by Ganzi Prefecture in the development of leisure sports tourism, including the problems of insufficient infrastructure, lack of professional talents, and insufficient marketing efforts. The results of the study show that leisure sports tourism can not only increase the direct economic income of families, but also indirectly improve the level of family income by driving the development of related industries. This paper suggests that the government should increase policy support for sports tourism, optimize infrastructure construction, promote tourism projects with local characteristics, and strengthen talent cultivation and cross-regional cooperation in order to realize the long-term promotion effect of leisure sports tourism on household income.en
dc.description.abstractAbstract This thesis investigates the impact strategy of leisure and sports tourism on household income in Ganzi Prefecture, aiming to analyze how the development of leisure and sports tourism can promote the local economy, especially improve the level of household income. With the development of global tourism and people's pursuit of healthy lifestyles, leisure sports tourism has gradually become one of the important driving forces for local economic development. Ganzi Prefecture, with its rich natural resources and unique ethnic culture, has the potential to develop sports tourism. However, how to transform this potential into actual economic benefits, especially the impact on family income, still needs in-depth research. This paper first analyzes the global and domestic trends of sports tourism development and its impact on local economy through literature review and market research. Then, taking into account the specific situation of Ganzi Prefecture, the paper designs the development strategy of leisure sports tourism, focusing on the direct and indirect impacts of different types of sports tourism programs on household income. In addition, the paper discusses the challenges faced by Ganzi Prefecture in the development of leisure sports tourism, including the problems of insufficient infrastructure, lack of professional talents, and insufficient marketing efforts. The results of the study show that leisure sports tourism can not only increase the direct economic income of families, but also indirectly improve the level of family income by driving the development of related industries. This paper suggests that the government should increase policy support for sports tourism, optimize infrastructure construction, promote tourism projects with local characteristics, and strengthen talent cultivation and cross-regional cooperation in order to realize the long-term promotion effect of leisure sports tourism on household income.th
dc.language.isoen
dc.publisherSilpakorn University
dc.rightsSilpakorn University
dc.subject.classificationBusinessen
dc.subject.classificationArts, entertainment and recreationen
dc.subject.classificationSocial work and counsellingen
dc.titleStrategy of Recreational Sport Tourism for increasing Family Income in GanZien
dc.titleกลยุทธ์การท่องเที่ยวทางด้านกีฬาและนันทนาการเพื่อส่งเสริมรายได้ในครัวเรือนของเมืองGanZith
dc.typeThesisen
dc.typeวิทยานิพนธ์th
dc.contributor.coadvisorRome Wongpraserten
dc.contributor.coadvisorโรม วงศ์ประเสริฐth
dc.contributor.emailadvisorWONGPRASERT_R@SU.AC.TH
dc.contributor.emailcoadvisorWONGPRASERT_R@SU.AC.TH
dc.description.degreenameDoctor of Philosophy (Ph.D.)en
dc.description.degreenameปรัชญาดุษฎีบัณฑิต (ปร.ด.)th
dc.description.degreelevelDoctoral Degreeen
dc.description.degreelevelปริญญาเอกth
dc.description.degreedisciplineEducation Foundationsen
dc.description.degreedisciplineพื้นฐานทางการศึกษาth
Appears in Collections:Education

Files in This Item:
File Description SizeFormat 
640630077.pdf7.81 MBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.