The Development of the GROW-SWOT Model and its Implementation on the Operation of Amateur Table Tennis Clubs in Guangzhou

Abstract

Amateur table tennis clubs in Guangzhou are growing rapidly, attracting the participation of many enthusiasts. However, as demand increases, clubs have problems with finance and quality of service. The research objectives of this study are, 1. To study the current situation of the development of amateur table tennis clubs in Guangzhou. 2. To develop the GROW-SWOT Model combine 4M Management Theory and McKinsey 7S model to establish a new model for the operation of amateur table tennis clubs in Guangzhou. 3. To evaluate the feasibility of the development of GROW-SWOT Model on the operation of amateur table tennis clubs in Guangzhou. Using the R&D methodology, quantitative research was conducted through questionnaires distributed to 377 consumers. Qualitative research is conducted with interviews conducted with 15 club managers, 10 coaches, and 5 consumers. The results of this study are, 1. Amateur table tennis clubs in Guangzhou are currently thriving in a favorable economic environment, with advantages in management, tournaments, digital technology, and policy utilization. The club encounters challenges stemming from inadequate managerial expertise and the limited capabilities of coaches. 2. The CPECDS Model and its six factors were developed, Consumer needs, Policy utilization, Economic environment, Competition organization, Digital technology, and Structure of organization. 3. Evaluated through the connoisseurship and stakeholder interviews, the CPECDS Model has a high level of feasibility. In conclusion, the adoption of the CPECDS Model in amateur table tennis clubs in Guangzhou shows great promise for enhancing management practices, offering guidance to policymakers, and fostering sustainable development in the field.

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