A MODEL OF UNIVERSAL DESIGN FOR SENIOR TOURISTS: A CASE STUDY OF NORTH TO CENTRAL PATTAYA BEACH ROAD AREAS

Abstract

This research aimed to study on the characteristics of facilities, infrastructures and environment that able to serve the needs of the senior, including disabled tourists and develop the model that particle for the area of research that is the North to Central Pattaya Beach road. The 7 principles of Universal Design was selected as a foundation for model development.

The research was conducted with mixed methods by using both quantitative and qualitative to seek accurate information in order to develop the model for the area of research. The site observation by the researcher and followed by a semi-structured in-depth interview with three related organisations, both government and private sector, to obtain an opinion and perspective from them that could benefit to the model development process. The questionnaires with each of the Universal Design principles were distributed to both senior and disable tourists in the area of research to evaluate their satisfaction towards the existing facilities.

The result of the study was developed into the model of Universal Design for senior tourists in the area of research by focusing on 4 main aspects which are 1) Facilities and Infrastructure 2) Qualified Supplier 3) Knowledge and Awareness and 4) Marketing and Promotion.

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